The Data Necklace

A wearable visualisation of your tweets.

The Data Necklace is a laser-cut, laser-etched acrylic necklace that displays your tweets as a data visualisation.

← This is a year of @emilyquinton's tweets. How often she tweeted, replied to friends, and used the word "love", as a necklace.

Laser-etched into the side of every other bead is one of the most interesting "love" tweets from that period to act as a tiny, personal reminder.

Join the waiting list

A deeply personal, unique, physical manifestation of something completely ephemeral.
An intriguing look into one's year
Jason Gilbert Huffington Post
I don't want a little Twitter bird necklace. But a Data Necklace? This is a whole different ballgame.

More buzz about this project BBC Tech, The Observer, Wired, Startup Wife.

Introducing the Data Necklace

Data. It's all around us. Much of what we do on a daily basis leaves digital records of our activity behind us.

It turns out that there are tiny, hidden stories in the data that we create just by being ourselves, and we can turn those stories into beautiful things.

The Data Necklace is a wearable visualisation of a person's Twitter feed over time, that can serve as a permanent reminder of how often they use a particular word.

A diagram explaining the whole process

How it works

Take a Twitter account

Using some custom-made software, we download the last 3000 tweets that a person has published and save them in a database. If you give us some notice we can download up to a year of tweets.

Look for a particular word

We then analyse those tweets looking for how often a particular word appears. It could be something you supply, or you could leave it to us to find the most appropriate — "love", "amazing", "awesome", "win" are good examples.

Turn words into a necklace

These statistics are turned into a laser-cut and laser-etched personalised necklace in durable acrylic and in the process we reveal some of those little stories that only the Tweeter would understand.

Be one of the first to have a Data Necklace

If you like the idea and you want to be part of how this progresses, or want to be one of the first to own a Data Necklace, join the waiting list.

These first products are the first steps in creating beautiful, physical things out of data. By supporting our work, you're helping create future things, as yet undreamt-of, and you can be part of that story.

The story so far…

The Data Necklace was designed and created by me, Stef Lewandowski, a designer, software developer and startup person - a hacker for short. I live and work in London, UK and have a micro company More Monsters where I'm playfully hacking on things that matter.

The beginnings of the idea

This project came about because of two awesome projects. The first is my residency on the Scottish Island of Eigg, where I am geek in residence at EiggBox , a soon-to-be-created cultural and creative centre for the island, whose population is around 90. It's a small, but amazing place.

A Crowdsourced project on the island that's a crowdsourcing project itself

In the 80s the islanders did their own version of Kickstarter, where they bought their own island from the Laird. It's a fascinating piece of British history - they created a public call for donations so they could achieve their funding target, and people far and wide donated their money to them so they could do it. Now, they run their own island through a Trust, and are free to be innovative and responsive to their needs - indeed they recently won an award for their one-of-a-kind electricity grid which runs throughout the year on wind, solar and wave power to achieve almost 100% renewable power for those who live there. Inspiring stuff.

Getting physical

I've worked on the web since around 1996, doing design work and writing software, but looking back at my portfolio so much of it has now disappeared. I was inspired by what the islanders had achieved and I wanted to do something more physical, in much the same way that many people have been inspired by the Maker movement that is beginning to gain popular awareness.

On my last trip, I took home some wool and began thinking about using felt as a material to create something decorative, perhaps using my existing skills somehow.

Generative art

A quick recap for context. I was introduced to the idea of "generative" art and music through my degree in Computer Science - using nature-inspired methods to create unusual and interesting things using software, and it to some degree drove me team up with a friend to set up an experimental record label Type, but that's another story.

A prototype

I combined some of these ideas into a quick prototype for a friend's birthday. I called it the Awesome Necklace. It's a wearable visualisation of all of the times she used the word "awesome" in a tweet over the last year. She really liked it, which spurred me on to think about making them for other people. But life got busy and I sat on the the idea.

Hacking and hack days

The lovely guys at Digital Sizzle were organising a hack day. If you're not familiar with the term, it's a day, or in this case a weekend, where people come together to make and experiment in a short space of time and then demonstrate the results to eachother.

The subject of the hackday these guys were organising was Art + Data, so it was an opportunity not to be missed. I organised for a couple of laser cutting companies to make their cutters available to me for the first day of the hack, and I spent the day frantically designing, coding, cutting, assembling and piecing together a handful of different Data Necklaces

By Sunday I was tired out, but the Data Necklace was born!

Awesome friends are awesome

In the first week after that hack day I sent a few people a link to what I'd been doing, and it just seemed that a bunch of my friends all set out to help make it so that this project could come about. Introductions to people, advice, help thinking through some of the challenges, using a toothbrush to clean off the edges of singed laser-cut felt for hours, you know, the usual! Thanks one and all. You've been ace.

Let's do this thing!

The next step in the story is up to you…

I'd love to see the Data Necklace turn into a real product that I can make for people.

To that end I'm seeking pre-orders of the first datanecklace design.

Along the way I'm going to be creating a special one-off Data Necklace for the wall, containing the names of all of the people who support this project. I'm hoping to have an image of it here soon!

The Data Necklace is a More Monsters product, designed by Stef.

datanecklace@stef.io

@stef on Twitter (quickest)